Bloody Good Software ยท InsightsCase studies and field notes from building AI-assisted software for Australian small businesses.https://bloodygoodsoftware.com/en-auThe code took a day. The trust layer was the work.https://bloodygoodsoftware.com/insights/sms-sender-id-register/https://bloodygoodsoftware.com/insights/sms-sender-id-register/Sending a text is the easy half. Getting your business name on it, in a way customers can trust, is the real work, and it is what Australia's SMS Sender ID Register protects.Mon, 15 Jun 2026 00:00:00 GMTSMS Sender ID RegisterACMAbranded SMSAustralian businessWhy your AI gets worse the longer you talk to ithttps://bloodygoodsoftware.com/insights/context-rot/https://bloodygoodsoftware.com/insights/context-rot/Long AI chats quietly degrade as they grow, even inside the stated limit. The cause is context rot, and a few plain habits fix most of it.Tue, 02 Jun 2026 00:00:00 GMTaicontext-rotpromptingPutting AI to Work, Responsiblyhttps://bloodygoodsoftware.com/insights/responsibleai/https://bloodygoodsoftware.com/insights/responsibleai/How I dropped a large language model into a regulated Australian financial advice workflow without letting it generate the answers, decide the outcome, or leave the audit trail.Tue, 26 May 2026 00:00:00 GMTaicompliancecase-study