2026.06.15
The code took a day. The trust layer was the work.
Sending a text is the easy half. Getting your business name on it, in a way customers can trust, is the real work, and it is what Australia's SMS Sender ID Register protects.
Case studies and field notes from building AI-assisted software for Australian small businesses, written by our founder, Cameron Carmody.
Sending a text is the easy half. Getting your business name on it, in a way customers can trust, is the real work, and it is what Australia's SMS Sender ID Register protects.
Long AI chats quietly degrade as they grow, even inside the stated limit. The cause is context rot, and a few plain habits fix most of it.
How I dropped a large language model into a regulated Australian financial advice workflow without letting it generate the answers, decide the outcome, or leave the audit trail.